About Us

Duluth MN Superior WIEstablished in 1974, Reliable Insurance Agency has a history of adhering to the highest professional standards of integrity, with fair and ethical dealings in our clients’ interactions. As Trusted Choice advisors, clients can rely on us to assist them in all aspects of their financial lives. Reliable Insurance Agency is committed to building and sustaining long-standing, value-added relationships in the Duluth / Superior area and surrounding communities. Several clients have been with us since 1974 and some are spanning the 2nd generation.

Over the last few years, Reliable Insurance Agency has added two new offices to better serve our clients. The Hermantown office opened in 2011 and the Superior office in November of 2014. With our expansions, we are equipped to better serve our clients across the Northland! Whether clients have a question, need to sign documents, or just pay a bill, all offices work together in order to meet their needs conveniently.

Reliable Insurance Agency offers individuals and businesses a full breadth of highly responsive services including all forms of insurance, financial planning, long term care (aka long term cash), medicare supplement as well as wealth management, estate planning, 401k & profit sharing planning. Our promise is “We’re True To Our Name”.

We are pleased to present the Reliable Insurance Agency vision statement. Our firm is committed to the principles outlined and we believe it will add direction to our agency and value to our client relationships.

VISION STATEMENT

Central Purpose

"We strive to provide our clients with the very best insurance products and financial services through strong, stable companies. We proactively adapt to market conditions and employ strategies to help our clients achieve desired protection and financial success."

Core Values

  • Act with honesty, integrity and professional ethics
  • Have mutual respect and loyalty for clients and colleagues
  • Goal setting, positive thinking and perseverance
  • Support and encourage community involvement
  • Work hard and never stop learning

Courageous Goal

To be recognized as the premiere independent insurance agency in Northern Minnesota, where clients look to us first.

Descriptive Future

Reliable plays an integral part in our clients' lives and business's. Business & community leaders seek us out. We will be known throughout the state as a leader in the insurance marketplace. Reliable will have the best and most educated staff in the business. Our employees are dedicated and committed above and beyond all expectations. All who contribute to the success share the financial rewards.